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What You Say, Who You Say It To, How
you Say It:
If you have or can get a list of people who are already interested or genuinely
likely to be interested in your product or service then you are well on your way
to being successful with your postcard marketing. Before that, you have to
answer the key question, "Who should I send my postcard offers to?"
After that is answered, your next problems are what to say to them and what to
ask them to do.
Let's Look At What To Say To Them:
It is vital that you get attention fast. If you don't get attention fast your
offer will not get read.
1. An excellent way to get attention and hence get read is to boldly give the 5
or 6 key benefits of your product or service.
Put the biggest benefit on top and list off the rest in descending order of
importance.
For example:
How Would You Like To Get:
• Biggest benefit
• Second biggest
• Third biggest benefit
• You get the idea
People are interested in things they want. If your benefits are really
beneficial to them they will read your postcard (and if your list is good and
you really know what benefits your ideal customer is seeking they will respond
too).
2. Next thing to do is give a very brief explanation of how you can provide the
benefits you named.
3. Next, persuade them to act by giving them a good reason to contact you.
4. You can offer a testimonial from a really happy customer.
5. If you have or can give a guarantee, give one. Guarantees take the risk away
for the person receiving your postcard.
6. Make them an offer that no reasonable person who had an interest in your
product or service could easily refuse.
How Should I Say It?
• Urgently ask the people you send postcards to, to order from you or contact
you for free information about your products and services.
Example:
Now is your chance to take advantage of our special offer. Don't miss out. Call
NOW!
• Be sure to explain exactly how to order or contact you for further
information.
When you follow this structure for creating your postcards you will get good
response to your mailings.
About the Author
Steve Conn, a Marketing Consultant, consulted PostcardMania before it could
afford its own in-house full-time marketing director. Joy Gendusa founded
PostcardMania in 1998; her only assets a computer and a phone. By 2004 the
company did $9 million in sales and employed over 60 persons. For more free
marketing advice, visit
http://www.postcardmania.com
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