|
If you are planning on hiring an outside party to market your company's
website, you'll soon discover that there are many providers competing for your
business. With all the choices, it's important to know ahead of time about the
options that are available. With that in mind, here is information on three of
the most common types of website marketing proposals you'll likely come across.
Use this information to help you make the right choice when selecting the best
marketing provider for your needs.
Search Engine Optimization Services
What They Do: Search engine optimizers (SEOs) will attempt to get your site to
rank high for certain keyword phrases in one or more of the major search
engines. An effective provider will be able to identify keywords that your
target market is looking for, and then be able to optimize your website's pages
to rank high on those terms in the natural search engine results.
What To Beware Of: Many SEO services provide "Number 1" ranking services. They
will charge you to get your site ranking in number one position for specific
keyword phrases of their choosing. The problem is, these are often phrases that
do not receive much, if any traffic, which does your site no good at all. Beware
of any SEO service that claims it can get you top rankings on competitive
keywords. An honest SEO will let you know it's better to target numerous related
keyword phrases with low but steady demand. You can then bank on the aggregate
results of the free traffic they develop.
Pay Per Click Managers
What They Do: Some marketing services offer to create and manage a pay per click
campaign for your site. Once they have identified the keywords used by your
target market, they will create small ads that will show up along with the
natural search engine results on sites such as Google and Yahoo. The difference
is, you have to pay for every visitor that clicks the ad and visits your site.
The advantage to this over natural search engine optimization is that the
traffic can start coming to your site almost instantly after the campaign has
begun.
What To Beware Of: Make certain to compare per visitor prices from each service
whose marketing proposal you consider. Also make sure they give you contact
information from other clients so you can check out previous results. Good pay
per click campaign managers will be able to generate targeted traffic that
converts well at a very reasonable cost per click. Bad pay per click managers
will be able to drive an agreed upon amount of traffic to your site fast, but
the targeting may be so poor that it won't result in any new clients or sales.
Viral Campaign Developers
What They Do: If you are planning on doing large scale marketing for your
website, you'll want to consider using a company that implements viral campaigns
as part of their marketing proposal. Done correctly and professionally, a viral
campaign can produce powerful results that get people talking about your site
and spreading the word fast and furiously, creating a snowball effect that
continues to bring a growing stream of traffic to your site for a long time.
What To Beware Of: Although they have the potential to create massive results,
viral marketing campaigns are both expensive and risky. Keep in mind, not every
viral campaign will be a smashing success, and if the company's proposal doesn't
guarantee specific results, you should make sure that the money you are spending
is money you are willing to lose. Again, it is very important to check for proof
of results from previous clients before making the decision to hire a company to
develop a viral marketing campaign for your website.
The above will give you a head start on what to expect when comparing website
marketing proposals. For a more detailed look at effective internet marketing
strategies for your company's website, be sure to also take into consideration
the information available at
http://www.InternetMillionaireCode.com
|
|
