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It has often been stated that
Internet traffic is one thing, but targeted Internet traffic is everything.
You have no doubt seen dozens of offers similar to "10,000 hits per hour driven
to your website!". This type of website traffic is completely untargeted and
will undoubtedly result in a very low conversion ratio. It's basically "throw it
up against the wall and hope something sticks". The big incoming numbers give
the illusion of progress, but you will achieve much better results with a lower
volume of highly targeted traffic.
I speak from experience because in the early days of developing my online home
based business, I went for the big numbers instead of focusing on targeted
prospects. It took me a while to appreciate the importance of targeting
(quality) instead of just going for the big numbers, but it was a lesson well
learned.
Exchanging links has been an important part of generating website traffic for
quite some time, but the vast majority of people looking to trade links don't
understand that just wildly swapping links with any willing webmaster is not the
way to go.
For the last few years, most webmasters have been in a "pleasing Google" mode
since Google had such a dominant position. Now that challengers are emerging,
most notably Yahoo, MSN, and Ask Jeeves, the search engine ranking landscape is
becoming much more complicated than just marching to the tune Google played.
Many website owners seem to be of the opinion that the sole purpose of
exchanging links is to try to improve the search engine ranking position of
their website. While it is true that links pointing to your website can help
your search engine ranking, the reason for obtaining inbound links goes far
deeper than that.
In my opinion, the targeted traffic that relevant links pointing to your site
will bring can be as important as the traffic that comes to your website from
people using search engines. This is where linking philosophy comes in. If you
limit yourself to exchanging links only with websites that have a theme highly
relevant to your own, the traffic you receive from those links will be far more
targeted (valuable) than traffic you might receive from links with websites that
have nothing to do with your theme.
Not only do highly relevant links bring you more highly targeted traffic, but
they also play a "customer satisfaction" role for visitors to your website who
arrived there as a result of a search engine query. If someone arrives at your
website after performing a search for, lets say "work at home" and then finds
your website full of links to a bunch of off topic sites (Viagra, online
casinos, hotel reservations, sports betting, etc, etc) the impression is often
not favorable and may actually drive your visitor away before they consider
whatever it is that your website itself is offering.
Keep your eye on the bullseye and develop highly targeted traffic by having good
content on your website and exchanging links with highly relevant sites that
also offer good content. Remember, traffic is one thing, but targeted traffic is
everything.
About the Author
Kirk Bannerman operates a successful home based business and coaches others
seeking to start their own home based business. Visit his website at
Legitimate Home Based
Business for more details.
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