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There are many factors that effect the positioning of your site
in a search engine listing., such as the frequency of the
keywords, placement of the keywords on the page, etc.
However, if you have the other necessary elements on your page
then having a domain with the keywords in them will often give
you the added boost you need to get to the top. For that reason,
it may be worth purchasing additional long domains to use for
entry pages to your main domain.
There are three major factors that need to be taken into
consideration before composing and registering long keyword
domain names:
1. Keyword dilution. The more words you have the lower the
prominance.
2. Hyphens between the keywords are essential. Search engine
spiders have complex character and word recognition routines, but
they dont actually understand the words. While some support
partial matching, in general search engines need hyphens between
the words. The selection of long domain names works best when
three or four very closely related words, that often will be
searched together, are chosen. E.g. www.web-design-and-
marketing.co.uk would have a good relevance for "web design" or
for "web marketing" and has a great chance of coming up in a
exact match where questions are searched: "where can I find a web
design and marketing company".
3. Limit any long domain to 63 characters, including the www bit
and the .co.uk or .com extension. This is because the Netscape
browser v4.7 only handles domains up to 63 characters.
This tactic is worth considering...It's being used by many of the
big players on the net.
Written By Chris Falck
Director Rose Data Systems Ltd
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Chris Falck is an IT Consultant, Internet Marketer, Designer, and
Webmaster of AUTOREPLY2U - http://autoreply2u.co.uk and eCom-RDS
- http://ecom-rds.co.uk. (Amongst Others).
AUTOREPLY2U is the Ultimate Autoresponder & Follow-up Service and
provides FREE & PRO accounts to its many users.
Take the TEST-DRIVE by visiting the site or by emailing us at
mailto:testdrive@autoreply2u.co.uk
Want a Feedback Form on your site but haven't got a script? Use
ours - http://freeforms.autoreply2u.co.uk
eCom-RDS offers Web Design, Hosting, Maintenance & Marketing
services to SME's
You may reprint this entire newsletter and resource box on your
web site, provided it is reproduced in it's entirety along with
this resource box.
Copyright 2001. All Rights Retained by Author.
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