|
If your business is anything like mine when I started out I had a very small
advertising budget. Now some marketers will tell you that low budget advertising
very seldom gets you the kind of response that you are looking for, and in most
cases that is true but not in every case. Let me explain.
Probably of of the smartest decisions I ever made was to start my own
newsletter. I was somewhat apprehensive right at first, simply because I was
traveling in uncharted waters, so to speak. I had been recieving other business
newsletters for sometime and one day I thought to my self ... hey that is
something I can do. I have knowledge about that subject.
I started out small using my Microsoft Outlook program as my way to send the
newsletter to my then, very few subscribers. The best part of it all was it
did'nt cost me a dime. The first couple of months my subscription base did not
grow very fast. If I added 10 - 15 new subscribers a month that was tops.
Six months later the monthly total rose to around 25 - 30 subscribers and by
end of the first year I was adding up 50 new subscribers a month.
A newsletter may be just what you need to get your business name out there.
Its inexpensive, easy to write because you write about what you know,and before
you know it your subscription list is growing. Besides sending out my newsletter
via email, I also have all my passed issues available on my website as well. I
would suggest both avenues. People that place ads in my newsletter like both
versions because their ads are available for my website visitors to view year
round as well as being visible to all my newsletter subscribers.
What other benefits are there to publishing your own newsletter? By writing
new articles based on your business experience, you have now become creditable,
a person that other people look for advice, and expert in your field. Now
your subscribers look forward to recieving your newsletter. They tell their
friends and business associates about how helpful your newsletter is and before
you know your subscription list has grown to over 10,000 subscribers. Now you
have another revenue stream you can sell slots for advertising, but don't go
overboard, the reason you have your subscribers is because of your content, so
don't forget how you got to where you are at now.
I suggest that you start out small. I started sending my newsletter on a monthly
basis, which has worked well for me and allows me to work on my consulting
business. You don't have to limit it to a monthly subscription, I know of alot of
newsletter publishers that have bimonthly, weekly or even daily newsletters.
If you start out weekly and can't keep up due to your other business activities
you may lose subscribers and defeat the purpose of why you started out sending
out a newsletter in the first place.
If you would like to see a newsletter template or if you are interested in some
of my back issues feel free to visit the webpages listed below.
http://www.wave5marketing.com/template.htm
http://www.wave5marketing.com/newsletter.htm
To subscribe to this monthly newsletter you may do this by going to the
website below and following the instructions, or send an email to the address
listed below
http://www.wave5marketing.com/subscribe.htm
subscribe@wave5marketing.com
By Bob Brolhorst
Wave 5 Marketing
bbrolhorst@wave5marketing.com
http://www.wave5marketing.com |
|
