|
The Internet Marketing and home
based business boom has virtually drowned us in various programs and systems
through which you can earn money by working from home. The problem with this is
that many people seem to have forgotten that "working at home" actually means
WORKING, even if it is in the comfort of your own home. If I had a dollar for
every person who signed up for program after program, and then just sat down and
waited for something to happen - I would be rich enough to buy a small country.
The worst part is that those who fall into this trap end up broke and will thus
despise everything that has to do with Internet marketing for the rest of their
lives.
One reason for this phenomena is undoubtably the somewhat unrealistic claims
often being made in sales letters for Internet marketing tools and programs. And
many network marketing programs would have you believe that you "just have to
sign up" and then the system will do all the work for you. However, I don't
think we can shift all of the blame on "the system". After all, when was the
last time you believed a typical tv-commercial or sales pitch to be 100%
objective and truthful? What makes you think advertising on the Internet would
be any different?
Regardless of what you are trying to promote online, be it your own product(s),
an affiliate program or a multi-level marketing company, the fact is that it
will take time and effort before you reach your goal. Your mental attitude
towards the project is therefore of utmost importance. Information on specific
things, like getting web site traffic or publishing your own newsletter, is
readily available on good sites about home based business and Internet Marketing
- just like the site you are visiting right now. Finding people who will teach
you all they know about Internet marketing is not a problem. But it will be
entirely up to you to take action and realize your dreams.
Self Motivation and Mental Training
It is therefore important that you firmly believe that you CAN and WILL be
successful with your chosen program or product. In fact you should stand up in
front of a mirror right now and tell yourself exactly what you expect to
accomplish with this program and that, no matter what, you will reach your goal.
This is a technique called autosuggestion and it is discussed in great detail in
the book "Think and Grow Rich" by Napoleon Hill.
I know some people like to scoff at so called "self-help books",but I really
recommend that you read this one with an open mind and try out it's suggestions.
I mean, think about it for a moment...if you consider, say, a high jumper. Do
you think he or she could actually jump over a bar that is well over 2 meters up
in the air if they constantly where thinking "that's waaay to high, I'll never
make it"? Of course not! Almost all successful athletes today recognize the
importance of mental training in addition to physical conditioning. The wealth
of information about Internet marketing that is readily available to you can be
compared to the tough physical conditioning a top athlete goes trough - there
will be a lot for you to do while learning all the tools of the trade, but if
you stick with the plan and do it a little bit at a time you will eventually
possess the Internet marketing equivalent of a super-athletes physiology. If you
also take some time to program your mind for success, there is no limit to what
you can accomplish.
Another important point is to avoid negative reference groups - no matter how
much you have pumped up your confidence, it can all be torn down in a heartbeat
by a negative reference group. Especially when you try to earn a living from the
Internet, you will run into many people who will tell you how stupid you are for
even thinking of such a possibility. You must at all costs avoid talking
(seriously) about your plans with people like this. Confide only in those who
will support you, and ignore all the whiners an old farts who know nothing about
the Internet anyway!
Conclusion
So, to tie the two aspects mentioned in this article together - it is important
for you to believe in yourself, but you must also have realistic expectations.
Most people who fail in making it on the Internet do so because they buy into
some "get-rich-quick-over- night-without-lifting-a-finger-scheme". And when
nothing happens for the entire first week they feel ripped off and give up.
"Internet marketing" is not a magic bullet that, by itself, will allow you to
quit your job tomorrow and become a millionaire. However, the Internet DOES
offer many fantastic opportunities to make a decent living marketing products
and services - provided that you have something of value to sell, of course. You
should choose a product, program or system that you feel really good about.
Preferably something that you already have more knowledege about than people on
average. Once you are also armed with the right attitude I would be happy to
assist you in your Internet marketing efforts in any way I can. Then all that is
left to do is for you to GO FOR IT!
© Bjorn Hakans 2005
About the Author
On his web site
http://www.build-a-solid-home business.com Bjorn Hakans writes articles
intended to help people achieve success in legitimate home based business
opportunities. Mr. Hakans lives in Finland and has had his own online business
for over six years.
|
|
