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For many Net marketers, marketing is a love-hate relationship. We love the
traffic and sales that a good push brings … but we have to force ourselves to do
it.
So lately, I've been looking for systems anyone can implement that get the job
done while you're pursuing other interests. The Net really is designed to do
exactly this - so let's take advantage of it.
Please do note, these tasks are specifically chosen for anyone who is interested
in building platform - or attracting a much broader audience so they can be
appealing to media, publishers, etceteras. (Please see my bio box below for more
on this.)
Also, please note some of these tasks rely on a virtual assistant to implement.
These are long-distance assistants who help you get things done via email, phone
and the Net. They can be found simply by googling 'virtual assistant'.
Basic Monthly Marketing System:
1. Regular ezine submission There's no getting around it. Ezines aren't quite as
important as they once were, but they still need to be on your to-do list. So
automate the process by getting an easy to use template from Constant Contact or
one of the other broadcasters - or finding a VA who will set up and broadcast
the issues for you.
2. Use ezine articles to generate online articles. Simply take the essay out of
your ezine, and turn it into an online promotional article. That means adding a
bio box at the bottom that leads folks back to your ezine sign up list. Best way
to do that is by adding a valuable bonus. Then use an article submission service
to submit your articles. You can also purchase a really good submission list to
email your article to.
3. Additional paid spots that match your market. In addition to your own
submission list, consider adding a few high profile paid positions. I like
www.ideamarketers.com and the article bank at www.accpow.com for reaching the
coaching/therapist/speaker market. Make sure any paid spots you choose are
targeted to your people.
4. Monthly PR release on PRWeb. Once per month, decide on a newsy aspect of your
business you'd like to promote and then post a PR release on prweb.com. The key
is to find something to talk about that mainstream media folks can honestly use.
You may need to generate a survey or track down research in your field to make
it newsy. Then post away. You can do this relatively inexpensively.
5. Quarterly postcard to TV, print media, using media short list. Once you've
put together a 'short list' of your favorite top mainstream media contacts (I
have a great list of 50 contacts on my site at getknownnow.com) … send them a
note. I like making up a short run of 50 fun postcards, and then sending one out
each quarter. Make sure the card has a helpful tidbit they might consider
posting on a wall. Continuity counts here! You can hire a VA for this one.
6. Regular blog posts using old ezine content. No time for blog posting? Don't
worry. Do this with the help of your VA. Just have them go through your old
ezine archive, and select choice bits to post. Make sure you alert your ezine
list when you've posted on your blog.
7. Automate your blog promotion. Include your blog in a MyYahoo page on http://www.my.yahoo.com,
so it gets spidered by Yahoo robots. Cover blog directories and SE's, like
http://www.submitfire.com , http://www.blogdex.net , http://www.popdex.com , and
http://www.technorati.com .
http://www.masternewmedia.org/rss/top55/ is the most comprehensive list of
these. Get a VA to spend a day submitting … that'll help for sure!. Also take
full advantage of pinging, RSS feeds, and Trackback capabilities available
through most blog creation sites. 8. Pitch five speaking possibilities per
month. Have a VA do some hunting on Google and Yahoo for conferences that are
just being set up. Specifically have them look under RFP + Conference + [YOUR
FIELD]. RFP's are 'Requests for Proposals'. Then have them do the submission,
using an electronic speaking kit that you've already got set up online, as well
as your suggested topics.
9. Set up free teleclasses through partner sites every month Ideally, you'd
deliver two to four teleclasses per month. While your VA is searching out sites
that offer conferences, have her contact the same sites to see if you can speak
to their members in a free or fee teleclass.
10. Promote your teleclass on www.seminarannouncer.com I love this site. They
really get the word out and help you fill teleclasses. And if your class is
free, so is their service! Just make sure the topic is one people genuinely want
to know more about, and it will fill up with targeted prospects. Make sure to
close your teleclass with class notes that lead people back to your ezine sign
up and more.
©2005 Suzanne Falter-Barns LLC.
Suzanne Falter-Barns' website at http://getknownnow.com offers tips and tools
that help you build your platform and get known as an expert in your field. Sign
up for her free ezine, Expert Status, and receive her free report, "Top 50 Media
& Book Contacts".
About the Author
Suzanne Falter-Barns' website at
http://getknownnow.com
offers tips and tools that help you build your platform and get known as an
expert in your field. Sign up for her free ezine, Expert Status, and receive her
free report, "Top 50 Media & Book Contacts".
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