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Affiliates – Don’t Sell – Pre-sell!

By Ralph Serpe

OK, so you have just finished putting together
your Website and you are ready to start making
some money. You heard about affiliate programs
and how they are an excellent way to make some
extra income from your Website. So you join a
few, post some banners on your site, but you really
don’t see many sales. Here is the reason why:

People make the mistake of filling their sites with
huge banner ads and popup windows in hopes that
people will click to their merchants and buy, when in
reality the exact opposite is happening. People are
completely turned off by banner ads and pop up
windows. They are annoying and your site simply
appears as one big sales letter.

Fortunately there is an effective way to promote
affiliate programs from your site, and its through a
process called “Pre-Selling.” Instead of blatantly
advertising with banner ads, try writing content on
your site that is informative and warm your visitors up.
Then ”recommend” a product or service that will be
of interest to your readers and they will click through
to your merchants with a smile on their face.

For instance, say I started a Website that reviews
the top ten best guitars on the market. I would write
my own review of each guitar listing its benefits and
my personal endorsement. Then I would find a
merchant that sells those guitars. At the end of each
guitar review, I would recommend they visit my
merchants to purchase these beautiful guitars.

This is just the tip of the iceberg when it comes to
the process of “Pre-selling”. Visit my Website and
download your free 5-day email course ”The Affiliate
Masters Course”, which explains this entire process
in greater detail.
Visit: http://www.artsymmetry.com/free_courses.htm

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ABOUT THE AUTHOR:
Ralph Serpe is Webmaster for Artsymmetry Design.
Artsymmetry provides affordable and professional design
and Internet marketing services. Ralph is also author of
Symmetryzine- a weekly ezine filled with design and Internet
marketing resources. Visit Artsymmetry on the web: http://www.artsymmetry.com.
You can also email Ralph: info@artsymmetry.com
Reprint Rights: You may publish this article in your
ezine or Website as long as this resource box is included.
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