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As unbelievable as it may seem for some, money can really be made
online. But to succeed in the online world, a substantial effort,
dedication, patience and perseverance are required in order to
reap the rewards in the long run.
Below are ten important points to consider if you are serious
about making your online business success a reality.
1) Own a domain name
No one without a domain can profit online. A domain is a real
estate. You must own one. You must be prepared to develop one.
It's very important.
2) Have a professional website design
Amateur design is embarrassing and won't help you make money. If
you want people to treat you seriously and regard you as a
professional, get professional design assistance.
3) Be hungry
One reason people fail online is because they believe in the
"post it and they will buy" myth. The Internet doesn't work for
people who aren't DETERMINED to understand it and make it work.
You cannot lay back and profit online.
4) Sell value
Some people online sell crap. Crap will never make you
successful online, or off. What people want, particularly in
uncertain economic times, is VALUE. Value always sells.
5) Target Your Market
A common mistake among some web marketers is not generating
"targeted" traffic. Targeting your market can be the sole
component to increasing your sales dramatically. It makes a huge
difference in the response or conversion rates.
6) Build your database
Building your database and starting an opt-in e-mail list (also
referred to as an e-zine or online newsletter) ensures you'll
always have a ready supply of prospects to sollicit, and allows
you to create a continuous revenue stream that pays off every
month with little or no cost.
The fact is, the easiest and cheapest way to get targetted
traffic to your site for free is to send an e-mailing to past
prospects and clients asking them to check out your latest
offer.
7) Get the right tools
These tools consist of an email software capable of sending
mass personalized mailing to your subscribers so you can send
unlimited non-spam emails.
8) Test different key elements of your marketing
Headlines, appeals, calls to action, guarantees, prices,
advertising vehicles, etc. Most marketers either don't test at
all, don't test enough, or don't test properly, and as a result
get the same mediocre response.
But many ulta-successful marketers test almost religiously,
which is a crucial secret to their success.
This is the only secret to Internet marketing. The more you
test, the more money you will make, period. Test ads of all
sorts, sales letters, ordering systems, angles and everything
else that has to do with increasing orders. Set up your website
to test constantly right from the start!
9) Promotion
A well devised advertising strategy is the key to snowballing
your profits each month. Setup a daily promotion schedule and
stick to it. No business can survive without promoting. The
secret is consistency. Promote at least once per day, every
day to grow your business to mammoth sized proportions!
10) Time, Focus, Automate & Delegate
Manage your business time well, and focus on the most
productive activities. Automate and delegate where possible.
© 2003 by Jean Lam
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Jean Lam is the webmaster of http://www.zineguru.com - Your Web
Marketing Power House. He is also the editor and publisher of a
twice monthly FREE ezine "Zine Guru". To subscribe, for cutting-edge
internet marketing tips, tricks and techniques, send a blank email to
mailto:zinegurunews@getresponse.com and receive 4 valuable ebooks.
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