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How Creative Intelligence Alliances Can Help You Grow Your Business

By Gisela McKay - Guest Author

Who do you report to when you are the boss? How do you deal with unmotivated days, or those times when you feel overwhelmed?

Successful people have known the key to dealing with these pressures for a long time.

In the early 1900s Napoleon Hill studied first-hand the high achievers of the day - names that we still recognize, like Carnegie, Rockefeller, and Edison - and discovered their secret: a network of other success-oriented people who kept them focused and on track.

He called this phenomenon the "Master mind" because the calibre of ideas produced by the group as a whole were greater than the ideas produced by the same individuals on their own. If you've experienced being in a group of people who take build on the ideas pitched by others and take them to the next level, then you know how it works.

Corporations, especially creative ones, use this philosophy in brain storming sessions, and you too can use creative intelligence to help grow your business.

Benefits of a Creative Intelligence Alliance

A "Creative Intelligence Alliance" is a group of like-minded people who meet on a regular basis to generate truly creative ways to reach a specific goal. In business, this can be a vital resource, and even more so for small business owners.

Feedback and Brainstorming
It's always easier to come up with ideas for someone other than yourself. Your alliance can help you come up with ideas to push you forward that you may not be able to see.

Accountability
When you say, "This week I am going to finish up the copy for three brochures," you should expect to tell your team members that you are finished by the next meeting. They will hold you accountable to deadlines that you set for yourself, and push you to put a time-frame on your plans and ideas to make them happen.

Support
Your meetings will get you out of your workspace on a regular basis, improve your morale and renew your sense of commitment. They will also expose you to people who have gone through many of the same experiences and who can provide advice and reassurance.

Networking
Sometimes you will find that you need an introduction to a person at a particular company, and the best way to get that introduction is to find someone who knows that person. Don't forget to tell your alliance members who you need to meet, either specific names, or the type of person - their position, their lifestyle and goals. Even if they may not be able to get you a name immediately, letting them know helps them to keep an eye open for people they run into that meet your needs.

Testimonials
Nothing carries more weight to a potential customer than the positive opinion of someone they know and trust. Demonstrate your services or products to your alliance partners, and let them become champions of your cause.

Types of Creative Intelligence Alliances
Your alliance can be structured in a variety of ways - each having different names depending on the format.

Master minds are the original Creative Intelligence Alliance. Usually, people building a master mind try to assemble a group of people who are already at the level of success they are aiming to achieve, because they can give them a "hand up." Of course, if you are going to invite very successful people to join your master mind, you will have to figure out what it is you are offering them in return, other than just the flattering sense that you value their opinion.

Other people prefer to have an Advisory Board. This tends to a group that focuses on one specific business in the group, though if all the members are in complementary fields, they will all benefit from participation.

Success Teams - these groups are not always focused on business; they are about the unique goals of the members. "Success Teams" usually use the Barbara Sher principles, explained in the book Wishcrafting.

Other types include: Neural Nets, Brain Trusts, and Referral networks.

Getting Started
Once you know what you want to gain from belonging to a Creative Intelligence Alliance, you can match the people to the team. Send invitations to join you in an exploratory meeting to see how well the personalities mesh, and go from there. YOu can find many tools online that will help you set up the right kind of alliance for you and the other team members - simply do a quick search at any search engine for "starting a creative intelligence alliance" and you will get the help you need.

Don't delay- imagine what could you achieve with the power of a Creative Intelligence Alliance behind you!

Gisela is the Director of Business Partnerships Canada - http://businesspartnerships.ca - where you can find more information about Creative Intelligence Alliances and tools to help you get yours working for you!

 

 


 

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