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When properly run, an online
business is the most profitable form of enterprise you can ever think of. It can
give you a life of freedom, financial independence, and the means to enjoy the
better things of life.
However, to attain these desirable benefits, there are several things you need
to know in order to establish your very own profitable online business.
The "gurus" say that the 3 key factors for success online are 'Traffic, Traffic
and more Traffic'. "They" say that to be a success online you need a really high
volume of traffic on your website because the 'normal' conversion rates of hits
to eventual sales lies between 2-4%, in other words, only 2-4 visitors out of
every 100 who come to your website will eventually purchase something from you
or through you.
Do you know that there are some online businesses which post conversion rates of
10-20%? What if you could attain this kind of conversion rates? Imagine how much
more profitable your online business would be (between 2.5-10 times more
profitable!).
What's the key to such high conversion rates? ... Content!
Pay attention: "The truth about success online is that traffic is attracted to
content!” Therefore “content, content and even more content” is the true mantra
for success online.
Why is this so?
Because people come online in search of information! They come online in search
of solutions to their problems.
The 'magic' process for succeeding online, for achieving conversion rates of
10-20%+ is C-T-P-M!
What is C-T-P-M? C_T-P-M is a process expressed like this... "High quality
Content attracts hordes of eager Traffic, which is Presold on overdelivered
information turning them into warm and willing buyers so you can Monetize these
hits in various ways!”
Ok, file this info away in your mind as we examine the 5 components of a
profitable online business.
1) The starting point...What you know: Everybody knows something of value to
someone else! What have you done well lately? What problems or difficulties have
you overcome? A lot of people worldwide are going thought he same situation and
they can profit from your experiences (and so can you!).
This really is the starting point for establishing a profitable online
business...what you know!
Why is this so important?
Because what you know gives you the benefit of authority, it taps into your
passions and interests to unleash the creativity that lies within you so you can
turn your experiences into great content.
2) Creating quality Content: The next step is to create quality content.
What is content anyway? Content is 'just' information. Right?
Wrong!
Content isn't 'just' information, content is valuable, quality information that
you've compiled, thought over and "re-presented' in your own 'voice'!
Quality content comes from within YOU! "You've" researched and compiled it,
"you've" thought over it and added your own unique insights and experiences, and
"you've" re-presented it in your own 'voice'.
This is the key to high quality content - content which attracts hordes of eager
traffic - the only kind of content that counts!
3) Attracting and retaining Traffic: Ok, you've taken what you know and used it
to create quality content for your website, now it's time to attract hordes of
eager traffic to your website.
How is traffic attracted to a content rich website? There's a 2 step process
involved;
i) You need a Search Engine Optimized website.
Why is this important?
Because only a SE optimized website with high quality content will possess a
sufficiently high placement in the Search Engine rankings (within the first 20
ranks or the first 2 result pages) which is necessary to attract hordes of free,
qualified traffic (people who are looking for you!).
I believe you'll agree with me that free qualified traffic is much better than
traffic you pay for through advertising!
ii) The Look and Feel (L&F) of your website has to be just right for your target
market. it's no use attracting hordes of traffic to your site and having them
leave almost instantly because your site looks and feels like a high tech
nightmare.
Think about the most highly trafficked websites online... google.com, yahoo.com,
ebay.com, amazon.com and so on. What do they look and feel like? Regardless of
the site and target market, these sites look and feel simple, neat, attractive
and welcoming.
The L&F of your website will ensure that your visitors have a memorable stay and
it sets them up for the next step.
4) Presell your Services and Products by overdelivering content: Who would you
rather buy from... a high pressure salesman 'urging' you to buy now, or a
trusted friend making a friendly 'recommendation'? Easy isn't it? You'd buy from
your friend everytime!
Preselling is a warm intimate process of overdelivering content which enlightens
your visitors, helps them to 'see' how your services and products help them to
solve their problems, and then allows them to 'sell' themselves on your
worthiness so they deliver your Most Wanted Response (MWR).
The truth is simple; offline as well as online, business is about establishing
trust and creating relationships. That's exactly what you achieve when you
Presell to your visitors.
You convert curious but cautious visitors into thoughtful, friendly "i-think-i-could-use-this"
friends. Preselling is the vital key that allows you to attain conversion rates
of 10-20%.
Even if they don't purchase immediately, they'd have had a rewarding visit to
your site and you can bet they'll tell all their friends, and there is no form
of advertising more potent than word of mouth recommendation!
When Preselling is done properly, it always sets up your now friendly and warm
'friends' for the next step... a high (10-20%) monetization conversion rate!
5) Monetizing your visitors: Lets see... you've started an online business based
on what you know by creating high quality content for your website which
attracts and retains hordes of eager traffic to your website, from which you
Presell you products and services by overdelivering relevant content.
The next step in the process is monetization.
Most online businesses have only one form of monetization...'buy this from me
now!’ How mundane!
Often times 'buy this from me now' is the wrong approach. Monetizing your
visitors is a multistage, multi approach system of getting the most value from
your visitors and your efforts.
An example: you could offer them subscription to your ezine in which you
recommend products and services of which you are an affiliate, you could
recommend your own products and services, offer them membership in your own
affiliate program... and don't forget revenue from google adsense.
Monetization is a wonderful way of getting the most from your visitors (after
you've given them your best of course).
To recap the points covered in this article... the 5 components of a profitable
online business which incorporates the C-T-P-M process are:
1) Start with what you know.
2) Create quality Content.
3) Attract hordes of eager Traffic.
4) Presell your products and services by overdelivering content.
5) Monetize your visitors.
I wish you every success as you establish your own profitable online business.
Spencer Nokachi is the C.E.O of NO BULL Publications, a Personal Success
Mentoring company dedicated to providing you with Simple, Practical NO BULL
solutions to help you make a success of your life. For a deeper understanding of
the concepts covered in this article, send an email to
spencernokachi@freeautobot.com
to acquire your free copy of a special report entitled "How to create a
proftable online business"
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